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RUMOR: Target giving insight into new Wii colors?

by rawmeatcowboy
13 January 2008
GN 1.0 / 2.0

Reader Andy sent in some interesting info. He works at a Target, and he’s been noticing something interesting with the Wii SKU. He explains the situation much better than I could have, so I’ve included a portion of his email below.

I work in the Electronics Department at a SuperTarget. Everything in Target has a DPCI number, which is kind of like a sku number. (For example, The number for the Wii is 207-25-0001) When an employee enters this number (either by hand or by scanning a barcode), it will give them the name of the item, price, location in the store, and a number of other details.

Here is what I find interesting: Before Christmas, when an employee would scan the Wii, “Wii Console” would come up as its “title”. However, I noticed that when scanning the Wii barcode, that, instead of “Wii Console”, “Wii White” would come up as the title instead. Attached is a picture of a location print-up which illustrates the “Wii White” title. I find this interesting because what made Target change the title from “Wii Console” to “Wii White”, unless there is another color coming soon. When a Playstation 3 is scanned, it doesn’t say “Playstation 3 40GB Black”, it just says “Playstation 3 40GB”. I’ve found Target to know about many things before they are released, such as having the iPods listed as “Discontinued” a week before the new ones were announced.


We all know that the Wii will definitely see new colors. We are just waiting to find out when that will happen.

Do you want Bionic Commando on the Wii? Well sign our petition, let your voice be heard! Click here to find out all the details.