You are viewing a story from GN 1.0 / 2.0. Time may not have been kind to formatting, integrity of links, images, information, etc.
Activision Blizzard - Rock Band competition isn't much competition at all
We’re outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world’s music at Universal, we have a unique advantage there. I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category. - CEO, Bobby Kotick
You know how once a year, people collect game industry quotes that stand out as some of the crazier things said? I guarantee that Kotick is going to have an entry on those lists.