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Microsoft discusses advantages to launching first in console wars

by rawmeatcowboy
17 October 2008
GN 1.0 / 2.0

The payoff of being the first console to launch this generation has been the ability to cost reduce and pass those benefits off to consumers. The fact that we’re now half the price of PS3 and less than Wii, our competitors are unable to make price drops. Those are all benefits from launching first this generation. - Aaron Greenberg, director of product management for Xbox 360 and Xbox Live

The 360 is indeed less than the Wii, and that helped grab the system a boost in September. The thing is, Wii sales actually shot up when compared to last month. I don’t think the 360 price drop is impacting the Wii…the consumer base is largely different.