Game industry comments on Best Buy/Amazon/Toys 'R' Us trade-in initiatives

It’s obviously a great business. Amazon is the only one that matters. The sweet spot of consumers who trade in games are 13 - 18 year-old boys, and they don’t typically shop at Toys R Us or Best Buy, but they most definitely frequent Amazon. - Wedbush Morgan analyst, Michael Pachter

Toys R Us and Best Buy getting into the used games business makes sense because they really serve very different markets than GameStop, demographically speaking. Amazon getting in is especially bright because of their model - they’re positioned really well to cut the market wide open. - ECA President Hal Halpin

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