A portion of a blog post by Dean Takahashi…
By June 30, Microsoft is still targeting 13 million to 15 million consoles sold worldwide. But it’s going to be hard to hit the 10 million target soon. Microsoft has had a lot of luck in this round of the console wars. It executed an on-time launch. It had a big shortage of consoles through the spring, but Sony failed to execute and pushed back its launch. Why is there so much friction for Xbox 360 sales when Microsoft has the field all to itself?
Well, one explanation lies in Nintendo’s results for the six months ended Sept. 30. The folks in Kyoto sold more than 10 million Nintendo DS and DS Lite handhelds worldwide in the last six months, giving it a grand total of 26.8 million sold to date worldwide. The New Super Mario Bros. title sold more than 6.7 million copies worldwide. Nine DS titles sold more than 1 million units. The company is launching the Wii console on Nov. 19 in the U.S. and still expects to sell 4 million by the end of the year and 6 million worldwide by March 31. It expects to sell 17 million Wii titles by March 31.