Earlier today, Amazon launched a new opportunity for WiiWare fans. Starting with World of Goo, you can now purchase the WiiWare title through Amazon. They give you a code which you take to your Wii, and then download the game. More games are sure to hit this service in the future…but not in the UK.
Nintendo of UK has said that there are no plans to bring this feature outside of North America right now. I’m guessing that this is a test service in North America, and if the response is big enough, the service will head elsewhere.