Sony - developers must focus on global sales, Japanese market is shrinking

“The Japanese market is really shrinking. How are we going to gain success in these (other) markets? We have to develop the global title in the first place. This is something the Japan studio is annoyed with. This is our dilemma. …Unless we gain success in the overseas market, our studio will go bankrupt. That sort of recognition of the crisis is what we’ve experienced.” - Yasuhide Kobayashi

A lot of developers are realizing that if they want to see big sales, they may have to bring their titles over to North America and Europe first, or developer these games from the ground up for markets other than Japan. This is something that all Japanese devs are currently struggling with.

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