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38% of iPad users say platform fills their need for a portable games console
The results of a study that looked at a cross-section of iPad owners, with data from Resolve Market Research…
- Prior to actually owning an iPad, a good majority (60 percent) of iPad buyers said they perceived a standalone portable game console as being the ideal way to play mobile games
- Prior to actually owning an iPad, 23 percent thought the iPad would be ideal for portable gaming
- After owning an iPad, 38 percent of iPad users said they had no need to buy a portable console
- iPad displaced portable consoles for more users than it displaced any other device except e-readers (49 percent)
- only 27 percent of users said that the iPad filled their need for console gaming