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Pokémon GO retention: No, it’s not facing a player loyalty crisis

by rawmeatcowboy
07 October 2016
GN Version 5.0

Contrary to what you might take away from recent headlines, Pokémon GO’s retention rate is not in trouble. In fact, it’s quite respectable; it’s competitive with those of other top-performing games.

But Pokémon GO has a much larger audience than other games, meaning it’ll lose millions of players from week to week, even with a relatively high retention rate.

As the game sheds some of the casual users caught up in the initial hype and finds a larger proportion of its audience comprised of active, loyal “trainers,” it wouldn’t be surprising for the weekly retention rate to level off, mostly ending its current gradual decline.

In fact, based on current Pokémon GO retention, we wouldn’t be surprised to see Pokémon GO remain one of the most widely-used smartphone games in the U.S. for a long time to come.

Full report here

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