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Imagine Dragons talks about working with Nintendo on the Switch Super Bowl commercial

by rawmeatcowboy
16 February 2017
GN Version 5.0

Coming from a interview with Imagine Dragons' Dan Reynolds...

R: You basically launched the song with a Super Bowl commercial. What’s the story behind the band teaming up with Nintendo for this huge commercial?

DR: It was pretty crazy how that happened. We put the song out and Nintendo contacted us and said, “Hey, we’d like to use this song for the Super Bowl.” We all grew up on Nintendo—N64 was like God’s greatest gift to teenage boys in the ’90s. That was such a big part of my youth and all the guys in the band so it was incredible to be part of a Super Bowl commercial like that. “Believer” had come out and they wanted the song. It happened really fast.