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Nintendo the most-seen gaming industry brand on TV for Feb. 2019
Super Bowl coverage will do that!
Nintendo came out the big winner in Feb. 2020 when it came to TV advertising. Their brand was seen more than any other, which might have a little something to do with the above commercial airing right after the Super Bowl. Check out details on how things went for the Big N below.
- estimated spend of $11.4 million on nine ads that ran over 1,200 times
- generated 433 million TV ad impressions
- “Switch My Way: Catching Up,” had the biggest outlay (est. $5.7 million)
- Fox, Adult Swim, and Comedy Central were three of the networks with the biggest spend
- top programming included the Super Bowl, South Park, and American Dad
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