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Wouldn't you say that during Valentine's Day the color red of all colors stands out the least? Everything else is already various shades of red, so more red would be the color that stands out among the crowd the least.
On top of that, Valentine's Day has very little overlap with video games. Most people don't go to electronics or game/toy stores for Valentine's gifts. Yeah, there will be a few people who do, but the color red wouldn't influence their purchase