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I think it's more on the Pokemon Company side of things. I mean, their politics towards the Pokemon brand have felt restricted. I mean the lack of sound effects on some pokemon in Mario Maker, while amiibos have useless applications, the Pokemon amiibo seem like the more limited and the less used ones, and finally the mobile games are external to what Nintendo is doing with their own IP.
Also it more or less sounds like they want HAL to ask them to make another Pokemon Snap.