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To be fair, and people forget this, I believe Wii U preorders were weird at first too.
We do still have a month and a half to go and preorders may be different from trying to actually get one after launch.
You also have people who skipped/sold their Wii U anyway, so they will have to wait regardless.
I think Nintendo is banking on Holiday anyway. They may be trying to create a library for holiday buyers to be like OH MAN, ALL THESE GAMES.
It feels like how 3DS was handled, so it will probably be fine, but the launch may be tough and doom/gloom.