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Mario on 11/17 was my #1 guess too. Nintendo always release their biggest Wii U and 3DS games the Friday before Black Friday since 2013.
2013: Mario 3D World and Zelda: ALBW
2014: Smash Wii U and Pokémon ORAS
2015: Pokémon Super Mystery Dungeon and Mario Tennis Ultra Smash (wasn't a great year)
2016: Pokémon Sun/Moon
2017 will align correctly if Odyssey releases 11/17 with Ultra Sun/Moon