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To be fair "marketable to a wider audience" was Donkey Konga. Granted, that was back in 2003 (and Taiko Drum Master for PS2 on 2004), so it could fair better now with enough marketing push.
But we're at a weird point in the West where music games with plastic peripherals tried to make a comeback and was met with a moderate response. As much as I'd love to see BamCo go all in on the series outside of Japan, I also don't blame them for playing it safe.
If this does well enough, they might push harder for the eventual follow-up.