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I think this is 'in-game purchases' done right! Nothing you buy gives you an advantage in battle royal so any time you buy something it's because you feel you want to, not need to. Plus you know exactly what you're getting!
I've contributed €9.99 of that to buy the Season 4 Battle Pass, and with all the missions etc. that the pass unlocks I got hours and hours of enjoyment out of that purchase; not to mention all the skins, emotes, etc.that I unlocked along the way. Money well spent in my opinion! Plus one earned back enough V-Bucks to get the next Battle Pass for free! Happy days!