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Whatever you think of this game, you have to admit it's a huge task to bring everyone back. For third-party characters alone, they have to work out the licenses.
Sometimes, I think even Nintendo characters are not except, I mean, imagine Shigesato Itoi suddenly doesn't give consent to have EarthBound elements or The Pokémon Company pulls a Yoshi's Woolly World.

I'm convinced it's because of Konami that Brawl wasn't re-released on Wii U and why Snake didn't return in Smash 4.