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Sure, it's not like 80% of the game wasnt already translated though.
And fan demand was rampant for over a year before this was announced. They weren't too deep in World, XX was finished, the devs weren't being held away. Simple fact is they didn't want any distractions for World prior to that release, anything that muddied the message. From a marketing standpoint, understandable, just sucks for us.