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It’s often easier for a million people to spend a few bucks than a few thousand spend $60.
It’s also a false sense of “cheapness”. “I’ll only spend a few bucks...” but that turns into a few bucks a few times.
Similar concept of how things are priced $9.99 rather than $10.00 - it’s only a cent cheaper but it’s perceived to be a much better deal.
Believe me, there’s science and research behind pricing and micro transactions and all that to identify what the average consumer will and won’t get hooked by.