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Pokémon is a curious case. Has it always been the same audience the one who buys the game? Or has it increased beyond the fandom?
With that said, this game seems business mandated, instead of microtransactions, it's as similar as it can be to Pokemon Go. Seems like they're really betting on appealing to a Pokemon Go user.
The only thing I'm a bit surprised it hasn't been marketed is how you can spawn your Pokemon from Go and attempt to catch them. Maybe its too obvious.