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Maybe they are changing it to switch online because they are planning to ditch the wii u and 3ds soon and want to completly seperate the switch from the past. Also it's easier to run a online netflix like service called nintendo switch online service that way. It's also better to have one name instead of playstation store, playstation now or xbox store, windows store, games with gold, xbox game pass. One name, one service, one straight forward marketing name.