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What I said was, that could be a reason they'd pick the DQ11 hero over other DQ heroes. It's a big-name game coming to Switch so it's not like they don't have anything to gain from promoting it. We obviously don't know for sure but I'd bet Joker was chosen (at least partly) to promote a coming Switch port of P5 too.
Lara is popular, sure, but let's not forget Smash is a Japanese game and the DLC fighters were specifically chosen by Nintendo. Dragon Quest is huge in Japan - probably even bigger than Final Fantasy. And, according to VGChartz, most main DQ games seem to have sold better in Japan alone than what most Tomb Raider games have done worldwide. Tomb Raider barely sells in Japan, either. No way they'd go for Lara over a DQ character.