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Well why do that for just one developer and not all developers? The Switch is supposed to be the game console to develop for and buy now. Games like Diablo 3, Crash Bandicoot N. Sane Trilogy, Doom, Dark Souls, etc. that can sell fine on their own. So why is a Smash Bros. character necessary if you don't want the character to market Smash Bros.?
That doesn't matter. Persona and Metal Gear do not, either.
You aren't looking at the big picture then. You're expecting that Nintendo use the DLC to market the $6 each DLC whereas other companies have used DLC to market their $60 product. There are guest characters from other fighting games like The Walking Dead's Negan in Tekken 7 who doesn't come from any sort of video game. Do the executives at Namco care at all about how well that show does? No, they want viewers of that show to buy the game. As I said before, Nintendo can see something in Dragon Quest enough to benefit them, but if the goal is to get more copies of the game sold, you need an icon like Lara because Dragon Quest doesn't have a face of the series to compare to her.