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You can buy him in auctions only. Auctions are only created by players, who do not need the card anymore on their team in hopes to earn some currency to get something better. EA doesn't directly profit from anyone who buys the card from auctions.
The idea of keeping his auction price fixed is more about keeping it fair for players who felt Sala doesn't fit their FUT to still get something from auctioning him off, while also stopping these auctioners from any opportunity of exploiting this tragedy by artificially increasing his price.