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This generation they actually haven’t been doing that. Sega has really retracted as a big publisher lately and their projects have had a more limited and narrow focus. The Wii U Sonic deal, Yakuza, Judgment, Bayonetta, their PC games like Total War and even Atlus’ games like Persona 5 and Shin Megami Tensei 5 all have been exclusive to one family of systems due to deals or a lacking budget.
Their recent PC ports of Yakuza I think have told them to not be single platform focused anymore, and the high demand for ports like Yakuza on Xbox, Judgment for PC and Persona 5 for Switch/PC made them realize they’re leaving money on the table.