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Consider also this: very often, paying customers represent only a small percentage of the playing population, and whales are a small percentage of THAT percentage. That mostly create a devaluation of the value of games in the mind of most people, and abuse a small number of vulnerable people.
Disclaimer: My workplace play in that field, but doesn't seem to abuse it right now, form my point of view. In the game I work on right now, we are actively trying to spread it more, and it's actually hard to "whale" it.
I also think Nintendo give good efforts to try to spread the paying players and focus less on whales, overall.