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That was the plan when they put Joker, the Belmonts, and other third party characters in Smash Bros. That is how Nintendo makes money.
If you weren't a Banjo-Kazooie fan, you would be able to see outside the Nintendo bubble. If you own the game & were excited about what you see from new characters, you'd get the character anyway. Nintendo already knows you're loyal enough, I mean hello you BOUGHT a Switch & BOUGHT a copy of Smash Bros., they don't need to win you over another time.