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It does seem like a lot of things can annoy people these days. Here in Ireland, I'd never heard before of how watermelons can be offensive to the black community. I'm sure it wasn't done deliberately. It's just a coincidence most likely, at least I hope.
I remember a few years ago, I think it was a Benetton ad where a black kid wore a hoodie saying "Coolest monkey in the jungle". The ad got heavily criticised, had it been a white kid wearing it, nothing would have been said. It depends how you perceive things.