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His pitch was much too complicated. It works for Sonic and for Mega Man, but not Mario.
You could argue that Paper Mario had a different feel to how stories can be told in Mario games. Since many fans like me want that type in a Mario game, I don't see how something like this cannot work for Mario.
Even the Galaxy series had some depth put into the stories.
I feel that maybe Nintendo should adapt the Mario series further if they want the brand to stand out. Right now, the franchise has only the games, cereals and a movie coming along as well as mobile. Sonic has more than that and the comic series is one of them.
Of course there is no doubt that Mario is numbah 1! But no one seems to understand that he is still number 1 without the merchendise!