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I’m French and I’ve never heard about Furet du Nord.
As the name suggest, it’s a chain located in the North of France, in a single department, and it’s most likely a small and very local chain.
I’m quite surprised to see the source at NintendoSoup say it’s the "largest French book store". One of their shop may be a big one, but the chain in general is probably small and not very well-known outside its local area.