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It makes sense. It's 2d mario, which the switch needs more of. They want to rely on nostalgia to get more sales and it's an anniversary and it's big enough that it won't need much time to promot it everywhere because people know Super Mario Bros areleady. It's not a new game so it won't need explaining.
It also lines up with hints/rumours that have been floating around for a while that this is a hell of a year to be a fan of the plumber.