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Why does it wake so much emotion in you guys? This is not some horrible attack on a game. This is basically just light hearted activism. It's a funny video to me. There can be all forms of activism, from direct action in real life to light hearted quirky videos like this. Peta is huge, so it's not a surprise they'd try all kinds of things to get the word out. This one is just a "here's a funny video, but there's also a real message to it", very basic social media activism, and it works.