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I don't think it's a waste of time, they've got the people who are in charge of Peta's social media, whose job is to spread the word through the internet, and trying out different things like this works, because it did gain a lot of views. It's not "for personal attention", there's no specific names in that video. However, it is for "seeking attention" like you said in your first comment. That's what activism is. This isn't the only thing they are doing at all.