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In marketing? Probably Zelda in general (BoTW of course had an odd cycle since it was delayed multiple times), yes that was the plan.
My concern is, yes they shouldn't do more than a year or a year and a half, but what if they get panicked about the fact that people have been waiting for more than 4,5, maybe 6 years for this game, and are starting to get impatient. To be fair, they were clearly concerned people would get upset if they announced a 2D Metroid and no Prime in 2017, hence them announcing Prime 4 so early, which is how we got here in the first place, so it could still happen.
(Obviously February to November is more of a time from announcement to release example then actually me saying it will come out in November)