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I typed out this big post about how I think Nintendo turning down almost everything they've been pitched is weird and how I think they're diminishing brand recognition by doing so. But for a more level-headed approach: I wish Nintendo wouldn't just decline pitches and move on with their lives. I wish they'd have declined the direction they would have taken Mario in, but recognize that a comic is probably good to have.
They just seem, for absolutely everything, to want to have the idea first. And if they don't, then they outright don't do it for years and years. An Archie comic wouldn't have shook the world, but Sonic has one. And a cartoon. And an actual appearance in Wreck-It Ralph. Mario has none of these. It's no wonder why kids today are more familiar with Sonic, despite the games being worse.