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While as a company, maybe not, but I've been to individual stores (some gamestops and game crazy back in the day) where they are at best uninformed when it comes to nintendo products and at worst they will openly joke about and slam nintendo to customers. It is that kind of attitude that will decrease sales of nintendo products in that store. And while it may be just individual stores in a chain the larger corporation clearly doesnt do much to prevents situations like that from occurring.
Though, nintendo sales haven't really been that strong in the sony leaning uk, in general. And nintendo uk's recent push to turn that around with crazy incentives hasn't really made any difference.