Is that you, Mario?
We’re less than two days away from the reveal of the first trailer for the Super Mario Bros. movie from Illumination, and yesterday brought us the very first official artwork from the film. It showed us what Mario looked like from the back, but of course, fans have been eager to see what Mario looks like front-on. It seems we may have gotten a peek at that through a leak, and it comes from a strange place.
As you well know, plenty of fast food restaurants love to do tie-ins with big movies coming out, especially when they can pair them with kids meals. McDonald’s is probably the biggest restaurant to put together these campaigns, and they’ve done so with Nintendo multiple times in the past.
Why am I talked about McDonald’s? Well, the image above supposedly comes from a McDonald’s promotional material in Australia. This kind of material details up-and-coming collaborations and tie-ins McDonald’s has in the pipeline. You can see the full image as it was shared below.
It’s certainly not outlandish to think that Illumination, Nintendo and McDonald’s would work together to promote the Super Mario Bros. movie in some way. Along with that, we’ve seen marketing materials leak game details and artwork for projects before the public gets to see them, so it’s not completely crazy to think this could happen with the Super Mario Bros. movie.
The most important thing to note is that we all know how the internet works. There’s a not-insignificant amount of people out there who love to cook up fakes for internet clout. That could very well be the case with what’s going on here. Then again, it could be legit. We honestly have no idea, but we’ll all get the answer when the Super Mario Bros. Movie Nintendo Direct airs on Oct. 6th, 2022 at 4:05 PM ET!