Sonic Frontiers 'Gift Giving' commercial is the latest to bring back the classic 'SEGA!' scream

Sonic Frontiers has been out for a few weeks now, but SEGA is just getting started with marketing. SEGA will no doubt be pushing the Blue Blur hard during the holiday season, as the game is sure to make its way into a few houses for Christmas and more.

The latest marketing efforts from SEGA have been shared, and today brings us a new commercial. Yesterday’s commercial was a mix of live-action and gameplay, just as today’s is. That said, today’s spot actually mimics a classic Sonic the Hedgehog 2 commercial. This is something SEGA has done repeatedly in recent years, and they’re revisiting the idea for Sonic Frontiers.

Best of all, the spot even features the classic ‘SEGA’ scream from old advertising. That makes for the second time SEGA has used this scream in a Sonic Frontiers spot!