AI is the talks of the town in tech right now, with numerous companies making big pushes into AI-generated content. That is happening right now with gaming, but it seems like Nintendo doesn’t have much interest in the area.

Nintendo just held their 84th Annual General Meeting of Shareholders, and with it came a question and answer session. One of the questions pertained to Nintendo’s thoughts on AI, and it seemed clear Nintendo was a little hesitant to discuss that area of game development.

According to Nintendo president Shuntaro Furukawa, generative AI can be used for creative purposes, but there are problems related to intellectual property rights. Nintendo says they want to have a flexible attitude with AI, but what’s most important is prioritizing the best possible game experience.

UPDATE: We now have the official English translation of Nintendo’s response to this question, and you can read it in full below.


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Comments (4)


15d ago

Yea, exactly the sort of half answer that should just keep the average investor from crying while also not committing to anything and acknowledging that the whole space and subject is a terrible minefield.

Personally Nintendo is the last company in the space that I’d think about in a generative AI conversation. They care far too much about their craft, and about cultivating/nurturing institutional and generational talent across their teams.


15d ago

AI is a very broad category and there are many ways that AI-based tools can be used to effectively speed up various tedious aspects of development without compromising or reducing the creative intent of the people behind the scenes. But unfortunately, certain business types seem to be all-in on the idea of generative AI as a way to replace artists altogether which is a line of thinking I really hope Nintendo doesn't follow. Though I'm not too worried. Nintendo is known for taking a more cautious approach in following industry trends which can sometimes be a very good thing.

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9d ago

Western companies will. They can't wait to cut the workforce and give the CEOs a massive bonus...


3d ago

I'm glad to hear this, but I always sort of imagined they wouldn't care much of generative AI, specially with its limitation and lack of human value. I wish things stay the same for most game developers. It's humans who play in the end, I want my game to be carefully crafted, not half assed.