Catch 'Em All: Pokemon GO and Real World Gaming
John Hanke | CEO, Niantic, Inc
Over the last three years, Niantic, Inc. has been defining the genre of Real World gaming, using smartphones and tablets to connect the digital world to the physical world. Niantic's newest game, Pokemon GO, ups the challenge of real world gaming design, taking a beloved franchise and setting its hundreds of brightly-colored monsters loose across the globe, adding a new Bluetooth wearable device created by Nintendo to the mix. Join Niantic founder and CEO John Hanke as he discusses how the company has developed a unique vision for delivering a mobile Pokemon experience that gets would-be trainers into the outdoors.
Attendees will get a first-hand, in-depth look at how players are interacting and exploring the world with one another through Pokemon GO, the collaborative approach to design and development for the game and the next evolution of augmented reality and real-world mobile gameplay experiences.