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North America - Nintendo takes #2 spot in advertising for Feb. 2016
- finished in second among game companies over the past 30 days
- accounted for 28 percent of the industry’s response
- best-performing ad was “Mario & Luigi Paper Jam: Nickelodeon Kids’ Choice Awards”
- third-most-engaging spot of the month
- Nintendo’s ads accounted for five of the top 10 most digitally engaging ads in this category
[Link]