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Nintendo PR - New Zelda to be shown at E3 via Treehouse Live on June 14

EDMOND, Wash.--(BUSINESS WIRE)-- Nintendo will transform its booth at the E3 video game trade show next month in Los Angeles to immerse fans in the world of the newest game in The Legend of Zelda franchise – playable for the first time ever at the show. To ensure attendees are able to truly experience the freedom of exploration the game offers, The Legend of Zelda for Wii U will be Nintendo’s focus of the show this year, and will be the only playable game in Nintendo’s booth via extended demos.

Nintendo’s kickoff to the E3 show happens at 9 a.m. PT Tuesday, June 14, when Nintendo of America President and COO Reggie Fils-Aime introduces Nintendo Treehouse: Live, which will be dedicated to a day of live-streamed gameplay of The Legend of Zelda. (Graphic: Business Wire)

“At E3 this year, we’re treating people to an immersive Zelda experience,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “By giving attendees extended hands-on time with this remarkable game, they’ll be able to get a much deeper understanding of something new for the franchise.”

Nintendo’s kickoff to the E3 show happens at 9 a.m. PT Tuesday, June 14, when Nintendo of America President and COO Reggie Fils-Aime introduces Nintendo Treehouse: Live, which will be dedicated to a day of live-streamed gameplay of The Legend of Zelda. This will be the world’s first in-depth look at the game, which will also include commentaries by Nintendo developers. The Legend of Zelda gameplay will be streamed from the E3 show floor via Nintendo’s channels on YouTube and Twitch, as well as on http://e3.nintendo.com. The stream will include game coverage, behind-the-scenes info and plenty of fun.

Series Producer Eiji Aonuma has said that this new installment in The Legend of Zelda franchise will be a clean break from the conventions of previous games, removing boundaries that forced players to follow a set path and introducing new gameplay that has not been experienced in previous games in the series.

While people everywhere will be able to watch The Legend of Zelda gameplay online, one lucky fan and a companion will be flown to Los Angeles to enjoy the action in person and be among the first to play the game on the show floor. Between now and May 10, Nintendo is offering a sweepstakes on Twitter for a chance to win a trip for two to E3 to play the game. Anyone who tweets @NintendoAmerica a note about what The Legend of Zelda series means to them while using the hashtags #MyZeldaLegend and #NintendoSweepstakes will be entered for a chance to win. Fans can share messages about their favorite games, characters or memories of the franchise. Nintendo will select a winner at random. The prize package includes airfare for two, a hotel stay, tickets to E3, a $500 prepaid VISA debit card. For all the details about the sweepstakes, visit http://e3.nintendo.com/#section-sweepstakes.

To stay informed about Nintendo’s presence at E3, visit http://e3.nintendo.com.

NO PURCHASE NECESSARY. Open to legal residents of the U.S. and Canada (excluding Quebec), age 18 or older. Odds of winning depend on number of eligible entries received. Sweepstakes closes 5 p.m. PT May 10, 2016. Math skill test question required for Canadian residents. Limit one entry per person. 1 prize winner will be selected at random to receive one (1) trip package that includes: two (2) round trip tickets or ground transportation to Los Angeles, CA, four (4) nights lodging, two (2) passes to E3 and $500 Prepaid VISA Debit Card (ARV $4,190). Sponsor is Nintendo, not Twitter. See Official Rules at http://e3.nintendo.com/sweepstakes-rules for more details.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.4 billion video games and more than 693 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.


Comments

I'm extremely baffled by Nintendo's decision to dedicate E3 2016 to only The Legend of Zelda on Wii U and Nintendo NX, instead of also dedicating E3 2016 with upcoming (non-playable) Nintendo 3DS and Wii U games as well (unless there's a Nintendo Direct coming up soon).

They'll definitely be a Direct showcasing other games either the same day [or before], but I'm puzzled on why they'll be only showing the Wii U version of Zelda [as I believe they're only asking for complaints if the NX version is just a framerate and resolution upgrade > graphics].

Intrigued as to how they dedicate E3 to one game [not sure it's ever be done?], though!

Well, they never explicitly said they were only gonna show Zelda.

I'm sure that if they were ready to show the NX, they would've done that. Although it also seems like Nintendo isn't threating E3 like the big thing they used to think it was. They seem to focus more on spreading content out throughout the year in Directs.

Nintendo only said Zelda's the only playable game. They never ever said it was the only game at E3,

Other people have gone apeshit over nothing

Definitely true that that is what they said. But reading this press statement and how e3.nintendo.com only shows Zelda really strongly hints at the fact that it's E3 is gonna be all Zelda for Nintendo.
I would've expected they'd mention other games at this point, even if it is as a sidenote or a passing mention. Something like "Zelda will be the focus during E3. Experience Zelda, and other games, with Treehouse live at E3!"

I am going to assume that there will be a Direct this month ( just like last year) before E3, or this does not make sense at all. I'm sure Zelda would be great, but dedicating the whole event on it is disappointing. Where is Pokemon Sun/Moon for example?

Pokemon is pretty much controlled by The Pokemon Company, so it's on their terms [and time] on when stuff is announced [not purely Nintendo]. I've always felt that's why main game Pokemon games are still so new to E3.

The lack of even 5 or 10 seconds of city walking [alia Gen V], yet alone the minutes of Gen VI gameplay at it's reveal, is baffling when it comes to Sun and Moon, though. Such radio silence [but at least we'll get to see the boxart legendaries in CoroCoro soon]...

nurio
Thu May 05 16 09:47am
Rating: 1

I'll digress a bit, but... I always wonder how much control Nintendo has over the Pokémon franchise. Pokémon isn't at all represented on the main competitor's hardware, so it sounds like Nintendo has at least some control over that. Yet, on the flipside, Pokémon does appear on Android and iOS frequently enough and Nintendo even has trouble getting Pokémon into their own games. (See: Super Mario Maker and Yoshi's Woolly World.) But on yet another flipside, even though Pokémon makes an appearance on Android and iOS, the mainline games are always on Nintendo's handheld.

So, what exactly is up with that?

ddark
Thu May 05 16 10:08am
Rating: 1 (Updated 1 time)

Nintendo co-owns the brand, that's why you won't see it on competitors' systems. The IP, however, is managed by a separate entity that isn't under Nintendo's corporate umbrella, called The Pokemon Company. Nintendo has interest in TPC as well as stake in Creatures Inc, who are also invested in TPC and co-owner of the brand.

So it's a weird, messy situation.

nurio
Thu May 05 16 10:17am
Rating: 1

Alright, I think I get it. But how does that explain that Pokémon games do appear on mobile devices? Is it maybe simply that Nintendo did have a say in this, but that they allowed it because those mobile devices aren't in direct competition with their own devices?

ddark
Thu May 05 16 11:01am
Rating: 1

Exactly. TPC published the mobile games, whereas Nintendo is the publisher of all the console/handheld games, but Nintendo still likely had a say in Pokemon apps hitting mobile.

neo dark
Thu May 05 16 02:47pm
Rating: 1

TPC acts in the best interest of the three co-owners (Nintendo, Creatures, and GameFreak). So if it believes a mobile game to help market the franchise will help then it pitches that idea and should have to go through certain approval. After all, the franchise name and all Pokemon names are trademarked under Nintendo http://www.pokemon.com/us/legal/

Alright, that's very clarifying. Thanks!

So not only will Zelda be the only playable game, it's going to be the only game shown period? I'm not sure if I'm going to be watching this year even though I love the Zelda series. In fact, I don't really want to see too much of the game yet, at least this far away from release.

Don't worry. What they show will be 000.01% of the game, which tells us it will be the biggest Zelda ever. When it comes out that 000.01% they showed off would be at 081.99% of the game, lol!

;) as above.

Nintendo only said Zelda's the only playable game. They never ever said it was the only game at E3.

I would have agreed with you before this press release, but it's heavily implied that it's the only game, considering they're kicking off with Treehouse Live instead of a presentation video.

However, to your point, it is definitely possible that some random game will pop up on Treehouse Live at some point, because I don't think they can sustain their live streaming on Zelda alone and keep interest.

I've replied Nurio in a thread below this who had the exact same thought as you. ;)

nurio
Thu May 05 16 12:48pm
Rating: 1

People using my name outside of conversations with me always makes me feel like I am a little bit famous. =P

The Legend of Zelda franchise will be a clean break from the conventions of previous games, removing boundaries that forced players to follow a set path and introducing new gameplay that has not been experienced in previous games in the series.

The Legend of Zelda: San Andreas.

zippo
Thu May 05 16 09:42am
(Updated 1 time)

They're "kicking off" E3 with just a Zelda dedicated Treehouse Live? That's it? These are their E3 Plans? Really?

Okay. Alright.

Well E3 has gotten greedy over the past year & Nin wants to do their own thing to save money. Its good that they are changing ways to bring us news to their games. Now what I want them to make is a E3 & Direct app so I can download it to my cell.

Meh, I guess so. I think this was an awful decision in the long run but it won't mean anything long term. Even a 3DS focused Digital Event would have sufficed, but they seem deadset on the Zelda being the focus so whatever, I guess.

So far the directs are good but they will continue to improve bringing us different ways to interact with us if the directs don't do justice down the road.

Unless English is your second language I'm not sure why you believe that's all Nintendo are doing at E3.

"Kicking off" in no way implies that the Treehouse Live segment comprises the entirety of their E3 plans. It means what it means - The Treehouse Live segment is the beginning of their E3 plans. The phrase "kicking off" when applied to plans has always meant "starts" or "begins".

Good point, but has Nintendo ever kicked off with a Treehouse event? I don't recall...
It's just that, as TheDestructo94 has said, this all really sounds like this will be the only noteworthy thing. Why make a PR statement about only the thing you're kicking off with, without any mention of any other games. I would've even accepted if it were through implication, but we didn't even get that. Not in this PR statement, not on Nintendo's E3 page. It's all just Zelda and nothing else

Nintendo didn't have a Digital Event until two years ago. Looking beyond that date to try to see what their E3 experience might be like is futile. They effectively look a look at their E3 activities and more or less wiped the slate clean starting from two years ago.

It's unwise to read too much into the phrasing around Zelda being the only playable game at E3 and using that to infer that no other games will be shown at all in a non-playable format.

Perhaps you're right. I'm trying to remain hopeful, but I honestly have to admit that Nintendo doesn't exactly try hard to instill some faith. I also can't blame people for reading implications in these PR statements at this point.

Gaming media (and the public to some extent) has a long history of misinterpreting Nintendo's statements.

Could Nintendo have done more to avoid it? Probably. But if they were planning some surprise announcements it wouldn't be a surprise anymore would it if they mentioned it?

From my previous experience in PR, I'm sure the PR team would have fought against releasing a press release like this because it leaves room for people to speculate and come to negative conclusions about an already negative situation. But the flipside is, Nintendo has always had a devil of a time managing expectations around E3. Rumour and speculation has always led to expectations reaching unreasonable levels. This time around, they've whacked expectations down so it's easier to meet or exceed them.

nurio
Thu May 05 16 11:39am
Rating: 1

Could Nintendo have done more to avoid it? Probably. But if they were planning some surprise announcements it wouldn't be a surprise anymore would it if they mentioned it?
Well, they don't even need to mention the surprises in a concrete way. Just something like "We have more in store" would've sufficed. But you're right. I'll remain hopeful.

From my previous experience in PR, I'm sure the PR team would have fought against releasing a press release like this because it leaves room for people to speculate and come to negative conclusions about an already negative situation. But the flipside is, Nintendo has always had a devil of a time managing expectations around E3. Rumour and speculation has always led to expectations reaching unreasonable levels. This time around, they've whacked expectations down so it's easier to meet or exceed them.
Well, definitely can't deny that! In fact, I've tried my utmost best to avoid any rumors and speculation this year exactly so I won't get disappointed again.
And that's also partly my gripe with GoNintendo. It posts leaks and all that without any regard for people wanting to get surprised for the actual announcements. Leaks and rumors have ruined so many events already, I don't know why GoNintendo keeps posting them.
I mean, I understand why GoNintendo posts them. They want to cover everything. But there should be a way to avoid this. Maybe move all rumors and leaks behind the jump, like RMC also does with normal game spoilers.

In fact... I might send an e-mail about that...

First of all, my English and reading comprehension is just fine, thank you. Second, to further clarify what I mean by their "plans" is i am incredibly disappointed by the lack of a Digital Event or any live competition this year. This is at least the bulk of their E3 plans this year and the press release does indeed say Treehouse Live is "Dedicated" to Zelda so I personally don't see anything else popping up but anything's possible, I guess.

Zelda is gonna be good but from the sound of this PR it's making it seem like we're ONLY getting a Zelda livestream and not even a Nintendo Direct....and if thats the case this will officially be the worst Nintendo E3 EVER!! They might as well just stop doing E3 at all at this point...

The entire angle of the press release is written around the playable experience available for the Legend of Zelda. It definitely doesn't make it seem we're only getting a Zelda livestream and not even a Nintendo Direct.

That's you reading something else from it that wasn't intended - probably due to other people and sites jumping the gun.

They have hardly shown us anything about the new Zelda, and we are a little more than a month away from tons of details. I am super excited and am very happy with their decision to focus on this game. I hope they will have some video and announcements of other games, but focusing on Zelda and having it be the only playable game is a good way to go. Maybe people there can actually get a chance to play it instead of having to wait in line for hours and hours first.

This should be interesting. Yes, hopefully Nintendo Direct should mention whether they'll show games at E3 or not. Did anyone enter the sweepstakes for E3? I did.

I wish I could, but I'm from Europe

I have a feeling I'm going to be real sick of Zelda after E3

This sounds an awful lot like "No E3 direct" to me. It seems unlikely that they would start E3 with a Treehouse stream and then do the direct later.

The press release does not actually say Nintendo begins e3 with treehouse live.

Huh? Then what does this mean?

Nintendo’s kickoff to the E3 show happens at 9 a.m. PT Tuesday, June 14, when Nintendo of America President and COO Reggie Fils-Aime introduces Nintendo Treehouse: Live, which will be dedicated to a day of live-streamed gameplay of The Legend of Zelda. (Graphic: Business Wire)

ah - I read more into the text than I should have.

There are still two other days unaccounted for in their E3 plans. And for 14 June, the livestream is timed for one hour. There's still more for Nintendo to announce.

I'll stand corrected if I'm wrong about all this but I think people need to calm down. All that Nintendo has said so far is:
The only playable game we have at E3 is Zelda
We won't talk about NX
The first bit of our E3 plans is Nintendo Treehouse Live focusing on Zelda gameplay.

Crucially, what they didn't say was:
Zelda is the only game we'll show at E3
Our E3 plans involve showing Zelda gameplay and related events for three days back to back
It's unfortunate that gaming sites (bar a couple) and the public are the ones repeating those last two sentences.

We won't talk about NX
Technically they said they wouldn't bring NX to E3. That means they could actually talk about NX (and possible games) but just not show the actual console itself

I don't see what difference it makes.

They will almost positively have a direct surrounding E3, and as big of a deal as E3 used to be, Directs already undermine it & make it redundant to Nintendo. They basically have digital events all year, granting media coverage way less congested than competing with others at the same time.

So why does it matter to you, as gamers, if E3 is JUST Zelda? It isn't like the past when this was the only time we got to see games. This really only sucks for paying attendees. Nintendo obviously has a lot of faith in Zelda and wants all the coverage to focus on it, because it is the 30th Anniversary and it is the biggest thing they have coming aside from NX, which will again, be its own event. Everything else is either old news (out in Japan forever) or people hate the existence of (Color Splash, Federation Force), and they have no control over when TPCI wants to do Sun/Moon stuff.

It is weird, but in the grand scheme of things, why even bother with a regular Digital Event if they can do them literally whenever the hell they want?

Like, if they did a huge, hour long Direct tomorrow and showed off new games & localizations, then just Zelda at E3, then an NX event a month later, are you SERIOUSLY that annoyed solely because "oh no, should have been at E3!". Who cares what day they do it? E3 isn't what it used to be anymore anyway.

Through your comments, I'm more and more understanding what sort of person you are. (And I mean that in a good way! You have very unique comments.)

Honestly, E3 is like Christmas for games. Sure, you could say it's not different if you receive your presents in January while you only get 1 thing at Christmas, but it sure feels different. There's pre-events, there's hype, there's glamor, the whole she-bang. Just like Christmas has Santa, the Christmas tree, the family visiting. If Nintendo then doesn't deliver during E3 (and instead delivers before or after E3) it feels kinda like my Christmas analogy.

Thanks, I think? Haha.

Trust me, I get WHY people feel like E3 is Christmas. It used to be. It was, once. It isn't anymore, though. It has more or less turned into a Game Comic-Con that is mostly for press and has gotten worse & worse each year. Additionally, because of Directs, last E3 basically felt like peeking at your presents. So your excitement was long gone and the only things you didn't peek at were clothes. So all the good things were not exciting anymore.

One COULD look at this like having a birthday in December. One of those holidays is going to suck because people don't want to give you 2x the gifts.

For me, it is more like trading Christmas for Hanukkah, but the gift distribution has switched. If that makes sense?

Either way, I do get it, but I think people need to think more broadly and less focused on that event, but what Nintendo does all year.

Just to make it clear, I didn't mean for that comment to sound creepy (though I also knew beforehand it can sound creepy).

Anyway, I do agree with you. But in the end, a lot of us are just humans with emotions and can't help but get excited for E3 and subsequently disappointed when it doesn't live up to the expectations, no matter how much we rationally tell ourselves E3 isn't what it used to be. I'm sure this effect will grow lesser and lesser the less spectacular E3 gets each year.
For what it's worth, Nintendo did good by dashing hopes beforehand instead of disappointing fans at the moment of E3 itself

Haha, I know it wasn't meant to be creepy, though it is funny you made it sound like I wasn't human just after (I'm kidding).

But yeah, prepping people for "nothing" will maybe make any secrets all the more exciting.

WTF!? They better have some big surprise up their sleeve with epic proportions!

Series Producer Eiji Aonuma has said that this new installment in The Legend of Zelda franchise will be a clean break from the conventions of previous games, removing boundaries that forced players to follow a set path and introducing new gameplay that has not been experienced in previous games in the series.

Statements like this make me very excited. That's good and bad since it makes the wait so difficult.

First off, JSTY3105 read the last line and is spreading the word. Good for you.

Why make a PR statement about only the thing you're kicking off with, without any mention of any other games. I would've even accepted if it were through implication, but we didn't even get that. Not in this PR statement, not on Nintendo's E3 page. It's all just Zelda and nothing else

I know, I to find that quite discerning, considering the said last line.
Maybe they just started the web page and will be updating it periodically with something leading up to the E3 Date?

I honestly have to admit that Nintendo doesn't exactly try hard to instill some faith. I also can't blame people for reading implications in these PR statements at this point.

¬_¬. . .

Could Nintendo have done more to avoid it? Probably. But if they were planning some surprise announcements it wouldn't be a surprise anymore would it if they mentioned it?

Possibly. . . They could suddenly update their pages like a week from now or something to include some other details.
But then I remember one of the directs where they said they'd talk about something, and that really was all there was too it; there was not a single reason to watch said direct that wasn't already apparent going in.

It is weird, but in the grand scheme of things, why even bother with a regular Digital Event if they can do them literally whenever the hell they want?

Maybe it's cause, it could be; just hypothesizing here, Nintendo possibly be showing 'tears of a clown' with their lack of confidence on a press filled stage concerning their newest console, to not even warrant showing any of it's upcoming games. And Zelda is the make up they use to hide said tears. Or, it could be that they have taken this level of 'cautiousness' to paranoia levels.

So, either they don't really have confidence in NX(as to why we know nothing about it and their unwillingness to share anything directly), it's something so innovative(?) that they don't want to take any conceivable chance of the competitors catching wind of any of it, or, the said concept is so detrimental(?) to the core base, that they want to wait till the final moments to let them/us know/down. I don't see much other reasons why to keep secrets like this for so long.

¬_¬. . .
I have no idea what your point is if it's just a face, but I imagine it isn't anything good.
I'll take this opportunity to ask you a question, though. Why is your first post in an article never in reply to the actual people, but a stand-alone comment with quotes from various other comments? Not everyone watches comment threads, so they won't get notified that way

Why is your first post in an article never in reply to the actual people, but a stand-alone comment with quotes from various other comments?

I quote so that others can follow the conversation and so I can remember what I'm writing about and to whom.

I'm also usually not the first person to get to the article.

Not everyone watches comment threads, so they won't get notified that way

If I had to reply to every one individually, it would flood. So usually I just say what I need to with the quotes replying to individuals I think the majority of the post should be read by the most and use Spoilers where needed. Usually, so the page doesn't stretch out and people who really don't want to read it, don't have to. They have the option not to look inside.

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