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Ubisoft's CEO on supporting NX at launch, lessons learned from Wii U

Coming from a Game Informer interview with Yves Guillemot, CEO of Ubisoft...

On supporting NX at launch

“You can expect we’ll support Nintendo. Nintendo is one of the best partners in the world.”

On lessons learned from the Wii U

“We could see it wasn’t selling as fast as expected, so we reorganized around other platforms. With the Wii U, we were able to relaunch Rayman 2D. It was a good thing for the company and the brand and its fans. If you remember, it was supposed to be Wii U exclusive, but we made it multi-platform when we saw it wasn’t selling fast enough. The Wii U has done quite well. It’s still a Nintendo machine with lots of great franchises, and we’ve sold lots of copies of Just Dance on it.”

Thanks to Dakhil for the heads up!

Tags: wii-u, ubisoft, nx

Comments

Top Rated Comment
Sun Jul 03 16 04:24pm
Rating: 5 (Updated 1 time)

I feel the need to restate... it wasn't the fact that Rayman went multi-plat... it was the fact that the finished Wii U version was delayed juat to launch on multiplat. God forbid their software may sell a couple Wii Us before the other versions came out.

Oh, and not to mention the time it would have been released was during a software drought and a lot of early wii u adopters were looking for that new game to play. But hey... I eventually bought when it was dirt cheap on the eshop.... so learn something there ubisoft.

gtt
Sun Jul 03 16 01:57pm
Rating: 2

so, just dance "for babies" edition. awesome.

t27duck
Sun Jul 03 16 01:58pm
Rating: 1

"If you remember, it was supposed to be Wii U exclusive, but we made it multi-platform when we saw it wasn’t selling fast enough."

And lost the good-will of all Nintendo users.

And lost the good-will of all Nintendo users

Given how small that is, it doesn't really affect them that much, realistically.

We'll see.
Can't trust Ubisoft anymore on so many topics, since the WiiU launched. (Not just in regards of the WiiU.)

grcpan
Sun Jul 03 16 02:29pm
(Updated 1 time)

I am not a fan of most of Ubisoft's franchises, but I believe they do get more hate than they deserve by Nintendo fans. Sure they did many things wrong with the WiiU, but at least they did do something, unlike all other 3rd parties.

If their games looked like they had any chance of selling some copies on the WiiU, they would have ported more games to it, but there was pretty much no response from the small player base towards the games they released.

It only makes sense for them to cut off all support since the WiiU player base did not grow and what was there had no interest in their franchises.

rustyowl
Sun Jul 03 16 04:07pm
Rating: 1 (Updated 1 time)

It's not going to sell without support. It's a symbiotic relationship.

In any business, you can't expect success first and investment later.

But they had 5 launch titles on Wii U, one of which was the much hyped and advertised Zombie U.

You can argue that half of those launched on PS3/X360 3-5 weeks earlier, but being a new console usually means people are starved for games and launch titles will sell more.

They supported it, didn't think the returns justified the extra work, and then immediately dropped support. If they can put in just as much work but make more money on other consoles, why wouldn't they?

I don't agree that launch titles for one system that already came out on other systems 3-5 weeks earlier have some kind of higher demand to them. The reality is that people are less inclined to bother with buying a whole new console when the games are already available and treated with much more care and polish on existing consoles they already own.

And when I say support, I'm talking about proper support. I mean real games that they gave a damn about crafting. Citing launch throw-ins and AC and WD ports that are extremely late/lazy/watered down/bugged out doesn't cut it.

Rayman was the only proper push Ubi made to support the Wii U, and even that was temporary. Some argue Zombi U, but that game was as overhyped as Red Steel.

Let's be real. They weren't truly supporting it. They were looking for an easy few bucks on the side by half-arsing on the early train, and then they jumped off when any real quality game-making investment was required to turn a buck.

They abandoned 'support' for the Wii U pretty quickly after launch is the bottom line, if you can call honestly that support.

I wasn't saying the games would be system sellers. The opposite in fact. I was saying that people who bought a Wii U would be looking for games to play, and would be more likely to buy a wider variety of games than usual. ZombiU should have sold well against other launch titles. The reason it didn't sell well was in large part because the console didn't sell well.

You can't dismiss ZombiU as an over-hyped launch game because no one knows a game is over hyped until either reviews come in or the game launches and people buy it. Besides, the vast majority of reviewers gave it at least a 7/10, with some even going up to 9/10 or 92/100! Clearly some people thought it was worth the hype.

I'm not denying they abandoned support fast. I'm just saying that, given reports by NPD Wii U only sold 890k in the US, and ZombiU failed to turn a profit, it's not too hard for them to draw the conclusion that the Wii U wasn't a high demand item and so games released on it would not sell as well. It's like people are expecting Ubisoft to be philanthropists and lose money on all their Wii U releases for the greater good of growing the install base. They took a gamble on ZombiU and it quietly blew up in their face. They quickly moved on.

Count me out. Last Gen Wii got lots of support from them along with them supporting the 2nd & 3rd systems without any drops to them. Now the tables have turn & their support for Nin is garbage. Not into dancing but its selling to a crowd out there on the U so they need to get their fix somewhere.

Sun Jul 03 16 04:24pm
Rating: 5 (Updated 1 time)

I feel the need to restate... it wasn't the fact that Rayman went multi-plat... it was the fact that the finished Wii U version was delayed juat to launch on multiplat. God forbid their software may sell a couple Wii Us before the other versions came out.

Oh, and not to mention the time it would have been released was during a software drought and a lot of early wii u adopters were looking for that new game to play. But hey... I eventually bought when it was dirt cheap on the eshop.... so learn something there ubisoft.

gamesnotoveryet
Mon Jul 04 16 08:27am
Rating: 1

I feel the need to restate... it wasn't the fact that Rayman went multi-plat... it was the fact that the finished Wii U version was delayed juat to launch on multiplat. God forbid their software may sell a couple Wii Us before the other versions came out.

So it's OK for "N" to delay the new Zelda for the same reasons given here, but not OK for Ubisoft? As Zelda could have been done by now and released on the Wii U, but was only delayed so the exact same experience can be had on a new machine. Is there not a drought currently that would benefit the Wii U greatly if Zelda was released NOW?

"N" fans are such hypocrites!

That's under the assumption that the Wii U version is already finished though. I really doubt that. Zelda has been delayed because they probably kept changing dirrctions with it during development and finally found a perfect direction

Does the game look finished to you?

shadowbuster
Sun Jul 03 16 06:20pm
Rating: 1 (Updated 1 time)

From all the non indie third parties that "supported" the wii u, ubisoft has been one of the the most persistent. The rayman legends delay hurt the system badly, and their fiasco with their 2014 games made ubi worse than EA. But, at least, they kinda learned... they are listening more the customers and the AC flagship games will now be bi-annually to better polish them. I will give ubisoft the chance if they put more than Just Dance on the NX

Lol why are people downvoting this? This is a great response that makes sense. No one wants to waste money on a failure of a console.

Because Ubisoft are assholes, for many reasons. They are full of crap again, they will jump ship too soon. It's not a waste and it wasn't a failure yet. You can't expect amazing numbers and then say you can't sell on the platform when you're not supporting it. It's a paradox to say you need a console to sell before you put games on it that will make it sell, derp.

They didn't say anything rude in the post. It makes perfect sense to stop supporting a failure of a console. There's no reason to waste money. The Wii U is a failure.

*sigh* Why do I have to repeat myself in text form? This is not the only reason why they seem like assholes. It's hardly a waste of money when it's a port. Aaaand the Wii U wasn't a failure at that time. And then there's the paradox. Please don't even try.

Don't try what? You replied to my comment and I will reply to yours. The Wii U was a failure when it launched and is a failure right now. Investing money in the Wii U is a waste. If you have a problem with my comments, you shouldn't have replied. You won't change my mind.

Haha. Yes, if I have a problem with it, I SHALL reply. Of course I wont. But you're still wrong.

Nah, you're wrong and coming off as a Nintendo fanboy that can't see when the company makes mistakes.

Hahaha, no. That's another thing. I'm not a fanboy, just because I don't have the same negative opinions that suit your fanboy criteria doesn't make me one. I have a lot of complaints, but this is just wrong.

For those of you who wanted this Upvoted, let me put it like this in a you'd disagree type way:

People are downvoting this for the same reason to downvote anything that EA has to say or do. Because they say 1 thing and end up doing another. My list of 3rd party support only goes so far and I go by the burn me once shame on you, burn me twice shame on me, burn me thrice shame on me again. Burn me a 4th time, then I am a major moron for supporting your product. Burn me a 5th time then I am a major Idiot who never learns the lesson to never support 3rd party here in this case Ubisoft.

So think super long and super hard about how Ubisoft will treat Nintendo's Console before letting them earn your money. Afterall you are investing your money in their products not the other way around.

I wonder if they learned their lesson from their Wii/DS shovelware, though.
Remember they once said the profits from their Wii/DS shovelware went into the development of PS3/360 games.

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