Can't wait to see this bit again when an ambushed Youtube personality I happen to watch will sneak it in as part of a native AD!
Does anyone really like the concept of loot crates? At least when it comes to things like merchandise? You know the contents are going to be worth less than the price you payed for it. Either that or it's things that people couldn't sell. And to top it off, you don't even get to choose what you're getting.
You're basically saying, "Hey, give me random crap that I may or may not like, and that's worth less than the amount of money I payed."