Study estimates Pokemon GO has added over 144 billion steps to US physical activity

"Highly engaged users were almost 3 times as likely to meet official activity guidelines in the 30 days after starting to play Pokémon Go compared with that before. If this user engagement could be sustained, Pokémon Go would have the potential to measurably affect US life expectancy.

We studied the effect of Pokémon Go on physical activity through a combination of large-scale wearable sensor data with search engine logs and showed that the game leads to significant increases in physical activity over a period of 30 days, particularly with the engaged users increasing their average activity by 1473 steps a day or 26 percent.

Based on our findings, we estimate that the game has already added an estimated 144 billion steps to US physical activity. If engagement with Pokémon Go could be sustained over the lifetime of its many users, we estimate that the game would add an estimated 2.825 million years of additional lifetime to its US users "

Categories: Top Stories, Mobile
Tags: pokemon, mobile
Games: Pokemon Go


Mon Jan 09 17 08:07pm
(Updated 1 time)

How many gas station burritos did people eat while playing Pokemon Go? In the end it evens out. Also very dissapointed last week when RMC read a top rated comment instead of my first comment. My comment was that I'm ready for Pokemon to be over.

Dude.. Just lIke Transformers, Ninja Turtles and Power Rangers... Pokemon will never be over.

"It never ends......"

Sequels (woo oo)
Everyday they're out there making,
Sequels (woo oo)
Tales of daring-do bad and good
Sequels (woo oo)

Mon Jan 09 17 09:08pm
Rating: 1

Go Go Poke Rangers....
Go Go Poke Rangers.... Money Making Poke Rangers!

(ducks and hides!)

That's wonderful! I hope Pokémon Go is able to keep users interested. I think releasing. Big, news worthy updates every spring will keep a good number of people coming back.

Jeebus thats A LOT of steps.

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