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Nintendo’s First-Ever Super Bowl Ad Features Nintendo Switch, The Legend of Zelda


REDMOND, Wash., Feb. 1, 2017 – For the first time ever, Nintendo will run an ad during the Super Bowl. The 30-second spot, which along with an extended 90-second version can be viewed at http://www.youtube.com/nintendo, builds on the worldwide excitement for the new Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game, both of which launch March 3. The ad also features a new song by Imagine Dragons called “Believer” that premiered worldwide Jan. 31.

The star of the ad, which is scheduled to run during the game’s fourth quarter on Feb. 5, is Nintendo Switch, which combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.

The ad also shows off The Legend of Zelda: Breath of the Wild, which breaks conventions to become the next defining moment in the classic franchise. It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.

“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

The soundtrack to Nintendo’s ad, “Believer” by Imagine Dragons, is available now on iTunes, Apple Music, Google Play, Amazon mp3 and Spotify, and is part of an upcoming new album from the band. This is not the first collaboration between Nintendo and Imagine Dragons, whose members are longtime fans of the video game company and The Legend of Zelda franchise. At The Game Awards in 2014, the band closed the show by performing a medley of music from The Legend of Zelda: Majora’s Mask with veteran Nintendo composer Koji Kondo.

The extended cut of the ad demonstrates the versatility of Nintendo Switch by showcasing the system in a variety of locations where home video games are not traditionally played, from a classroom to a kitchen to a laundromat. It also shows a number of upcoming single- and multiplayer games for the system, and how Nintendo Switch introduces fun new ways to play.

The names and launch timing of Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD). Nintendo Switch will be available at a suggested retail price of $299.99.

Thanks to Sergiomonty and Kolma for the heads up!

Comments

Top Rated Comment
hatenolife
Wed Feb 01 17 12:47pm
Rating: 5

“Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

Finally, Nintendo! Yes!

ericxc
Wed Feb 01 17 12:45pm
Rating: 1

I was wondering why Imagine Dragon did that song... i guess now we know? possibly?

Really digging the song...

hatenolife
Wed Feb 01 17 12:47pm
Rating: 5

“Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

Finally, Nintendo! Yes!

linkedtriforce
Wed Feb 01 17 12:50pm
(Updated 1 time)

This is great! Personally I don't watch/care about the Super Bowl, but having this ad will get the word about the Switch out to tons of people who probably wouldn't normally be interested, so a huge opportunity for Nintendo! I'm optimistic that the Switch will be Nintendo's big comeback system and that they will be seen as a major force in the gaming industry for the first time since the Wii/DS days. Long live Nintendo!

kur
Wed Feb 01 17 12:50pm
Rating: 1

The flailing of the kid's arms in the second spot doesnt do the precision of the Joy-Cons justice... but all-in-all, this is quite the step up in terms of Nintendo's marketing game 😊

Great commercial.

... needed more focus on the fact that you can poop while playing it, though. Oh! We need a poop game in 1 2 Switch.

1 2 Poo!

Not bad. Let's see if the public understands it better than the WiiU marketing.

It helps that it's not called the WiiSwitch.

I thought Nintendo already did a Super Bowl ad.

Excellent ads! Really dug the UK's also. Great job from Nintendo.

jar
Wed Feb 01 17 01:21pm
Rating: 2 (Updated 1 time)

Super bowl commercial... Nintendo is not messing around.

That's where all the $$$ from selling the Mariners went... a 30 second ad.

Nintendo made $661m from selling their majority state of the Seattle Mariners. The last I've heard a 30 sec add during the super bowl is $5m. So that's only $20m ish for those two videos. That's still $640m left. A good portion of that money is probably going towards film making if this first paragraph is to be believed.

"Can Mario save the day? Nintendo Co. is planning to make movies, using cash from the sale of its stake in the Mariners baseball team." http://business.financialpost.com/fp-tech-desk/post-arcade/nintendo-co-is-moving-into-the-film-business-after-selling-its-stake-in-the-seattle-mariners?__lsa=4bf7-24c5

Considering this will be advertised to people watching a FOOTBALL GAME, it seems a waste to not show at least a second or two of someone playing Madden with their friends at a tailgate party.

Still, glad they're actually advertising this sucker!

wiired
Wed Feb 01 17 02:27pm
Rating: 1

EXCELLENT ad. Great job, Ninty!

Sh*t.
That's the best video Ninty has put out in years.

Where was this for the Wii U?

Nintendo just wasn't fully confident in it's concept [something the confused reaction to it upon it's reveal woke them up to, I'd wager], and that sealed it's fate [along with that barren first year of software].

Switch from its initial reveal was both understood and positive. No wonder they've put their best efforts behind it.

Switch and play is the new Netflix and chill.

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