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Nielsen data shows 7% of non-gamers aware of Switch

by rawmeatcowboy
10 May 2017
GN Version 5.0

- 29 percent of gamers are aware of Switch
- that's more than PlayStation 4 Pro and Xbox Scorpio.
- 22 percent of the general population overall was aware of the Switch by the end of the first quarter of 2017

Reading this data, it's almost like non-gamers don't following gaming all that much! Also, just 29% of gamers have HEARD of the Switch? I mean, how many Xbox One/PS4 gamers out there haven't heard of the Switch? Makes you think some of the results here are skewed by fanboy passion.