Why doesn't Nintendo allow comments on their Japanese YouTube videos?

Save for a few exceptions, Nintendo of America lets YouTube viewers comment their hearts away on whatever content Nintendo uploads to YouTube. Did you know that's not the case in Japan? Nintendo has turned off comments for all their videos on their Japanese YouTube channel.

Oddly enough, other game companies in Japan have done the same. Sony has blocked comments, as has Square-Enix and Capcom. There has been no information given on why this move was made. Anyone care to venture a guess?

Categories: General News


Top Rated Comment
Mon May 15 17 04:40pm
Rating: 14

Anybody who has ever read any comments at all anywhere on the Internet has a pretty good guess why.

Mon May 15 17 04:40pm
Rating: 14

Anybody who has ever read any comments at all anywhere on the Internet has a pretty good guess why.

Mon May 15 17 09:55pm
Rating: 1 (Updated 2 times)

While the Western Hate-Community is bad enough for all of us, a single view at the Videogames section at Amazon Japan is enough to know why Japanese Companies try to block their own people from insulting and hating almost everything they publish. Japanese Reviews on Amazon are spammed with "Kusoge" (a combination of the words Kuso -Sh*t- and Game) headlines. Fans of Sony related products are called Cockroaches.

While the Western audience is as destructive as possible, the japanese Internet is the Godzilla-Version of it.

Mon May 15 17 04:42pm
Rating: 3

Maybe Japanese fans are highly critical of things? It's really hard to tell, perhaps they just engage with their audience differently.

This isn't related to gaming but I know the Japanese twitter account for the Sanrio character Cinnamoroll was being bullied by Japanese people who were telling the fictional character horrible things like to "kill himself" and "die". Not quite on the same platform, but perhaps they just aren't interested in feedback because things like that have happened.

Just a guess, but most Japanese companies are pretty behind the times when it comes to interactions with their own audiences. Anything that risks even slight criticism on their own content is no good for them. Loads of Japanese companies are like this so it's possible that their investors are highly sensitive to it also.

Imagine one of their videos getting the same reception as Federation Force. I'm guessing it doesn't make them look very professional.

Mon May 15 17 04:43pm
Rating: 1

If I were to guess, they must see it as advertisements that they put up and it's generally not a social norm to have water cooler talk about the ad but rather the product itself.

Times have changed and the lines of ads and entertainment have been blurred, your opinions on wether or not this is overall a positive change excluded, it is the new norm now to make almost everything a talking point today,

Agreed. I bet it isn't even something that comes into question when they upload the video. "Should we allow comments?" is likely defaulted to "Of course comments are disabled". Not saying this is for the whole of Japan, but generally they aren't ones to actually pay much attention to what happens outside of the country unless it's big enough. Social norms are Japan's social norms and haven't much been influenced by other places in the west and such.

Probely that people leave awful comments full of hate and deregatory words. Nintendo as a family friendly company wants to create a safe space for children to watch video's.

That's westerners mainly. Japanese culturally tend to less harsh in their criticism and more respectful in general in online conversations. That's what's odd about this.

That's not true. Culturally, the Japanese tend to be less hard with their criticism in person. Often considering a person's feelings before speaking. It's often the reason many Japanese think westerners are so rude as we often speak before we think.
As for online behaviour, it's just as bad as in the west. Japan is no exception. Some are nice, some care about other's feeling, others don't give a rat's @$$ about anyone but themselves. The internet just seems to bring out the worst in some people. :S
Mind you it is rather impressive to see the massive line ups in DQX, people waiting in digital lines just to talk to an NPC for whatever reason without cutting in line. It's pretty awesome. Smile

I don't think that's true. I run into plenty of rude Japanese players in online games (who sometimes become even more rude when they find out I'm not actually Japanese).

Comments can influence us whether we notice or not. It's done subconsciously. I remember reading about something similar. Apparently, when you tell someone something around 10 times the person would most likely start to believe it (even if isn't true). Often there nasty comments on game trailers trying to get people to hate on these games. I'd guess Japanese game companies want to avoid that. The downside is it limits the freedom of Japanese gamers voicing their opinion.

It's a quick an easy place to upload promotional material, so a comments section doesn't really matter in hindsight.

there's a million other ways to share and be social about youtube videos. but... most of the time the comment section has nothing to do with the videos themselves after a quick turn huh?

I bet that they might have been scared of places like the GungHo JP Youtube channel and how badly is received from its audience, haha

Mon May 15 17 05:15pm
(Updated 1 time)

They've done this for over a year now, I think. It probably comes from the nature of Japanese companies, treating their social media as "Do not reply" accounts. Since NCL knows they aren't going to answer any question thrown at them, why bother opening comments and inviting that sort of behavior?

Well considering there's been some "pushback" whenever Japan gets games overseas players don't, there might have been a time where westerners posted on Japanese videos from video game companies there. Japanese companies probably don't want to hire translators for scanning YouTube comments of western posters.

So it's just easier to ban comments from everybody rather than allowing some western troll posting "Ninty please release games on PS4! Your systems suck!"

I feel like Japanese companies are more concerned with the image of the company and maybe think that those comments could reflect poorly on their companies.

I think it may be to create parity with their content uploaded to Niconico; due to that site's comment streaming feature, companies obviously don't want to upload something there and have people commenting over top of it.

The Japanese are pretty vicious commenters.

Not long ago one Japanese Youtuber who used date another Youtuber said the guy was cheating on her and was a womanizer.

Here this would be worth a quick mention on Dramalert and that's it... Nobody would really care because this is none of ours business. There, however, it was a huge scandal and both had to make a video with a VERY (VEEEERY) formal apology.

You just don't wanna have Japanese fans. They're gonna f**** ing eat you alive if do anything they can see as wrong.

I don't think I'm right necessarily, but to provide a different perspective. Does it have anything to do with the fact that Japan tried to put preference on Japanese created goods and services? I hear there's a Japanese owned/created YouTube equivalent. Do they allow comments on that website? And if so maybe they're trying to show preference to that website, but understand the importance of still being on YouTube.

If a person has an opinion
and there's no comment box to put it in
does that opinion flutter away?

They've never allowed comments. Why does it matter now? A lot of Japan companies do this and it's probably because people would write terrible things.

Why do Japanese people tend to be rather quiet in rock concerts ?
Why do they have a precise and formal code of what to do when your employer comes by ?

I'd say it comes down to cultural differences.

Tue May 16 17 04:28am
Rating: 1

Japan is just one of many countries in the world that just does not love freedom sufficiently-enough. Thus, the Japanese equivalent of Weedlord Bonerhitler is tragically denied the right to insinuate that Tatsumi Kimishima's mother was a prostitue.

A true tragedy. I shed a single tear.

Have you read the comments on Youtube?

I'm pretty sure it has something to do with ratings. Because comments are associated with the videos themselves, somebody could sue Nintendo in Japan for a bad comment their child read in the comments on one of their videos or something. It might simply be to avoid that kind of thing. Or at least that's what I imagine it is for.

Japan is more strict when it comes to "freedom of speech", of course.

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