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Mario + Rabbids Kingdom Battle - Ubisoft on the age group they're aiming for, surprising Nintendo with the genre

by rawmeatcowboy
02 August 2017
GN Version 5.0

A portion of a Videogamer interview with producer Xavier Manzanares...

On the age group Ubisoft is aiming for

‘The target is really large. To be very transparent, we don’t really differentiate between kids and adults. It’s more about whether you know this type of game or not, because sometimes kids are way better than adults,’

On Nintendo never seeing a game like this before

‘They’d never seen this type of game before. It was different to Advance Wars, Fire Emblem — it was even different to XCOM. So, it was a different take and approach [to the genre], and it was surprising. And for them, the Rabbids should be surprising. So, it fit what they wanted to see, and because we recreated Mario from scratch — we didn’t ask for anything from them before [creating] the prototype — they saw the passion we have for details, which is super important to Mr. Miyamoto and his team.’

[Link]